06 January 2020
VP of Marketing

Vice President of Marketing
Miami, FL • Marketing
If you are an adaptive, creative thinker, and an able to execute Marketing leader, this job might be for you.
ttg has been engaged by one of its clients to find their next Vice President of Marketing who will be responsible for:
  1. Developing, implementing, and overseeing various marketing initiatives and branding efforts
  2. Establishing and leading product marketing strategies, and
  3. Building brand awareness resulting in a stronger market position.
Duties and Responsibilities 
  • Responsible for understanding the industry and the company’s position in it,
  • Produce Competitive and Market analysis to determine and highlight value proposition,
  • Work with internal stakeholders to plan, create, and launch compelling and creative campaigns bolstering initiatives that resonates with targeted audiences.
  • Lead customer-centric thinking and design programs to meet those target markets.
  • Collaborate with the sales team to enhance and align efforts.
  • Establish goals and create strategy for meeting marketing deliverables and metrics.
  • Provides leadership in developing and delivering long-term strategies, plans, timely and on-budget delivery of marketing communications products, and compelling messages and visuals that enhance the company’s reputation in support of business objectives, core narrative messaging, and branding. 
  • Own and deliver all creative assets, run-the business campaigns, flagship campaigns, and do them all with a high caliber team and a closed look measurement framework
  • Build and lead a world-class performance marketing team who are deeply analytical in approach, tools and techniques; and knows how to acquire new customers while constantly optimizing spend
  • Work backwards from customer need and research to identify and define insights, strategy, and then design and launch flagship campaigns and go-to-market approach that drive traffic to company and build our brand externally (and internally)
  • Represent the customer internally by communicating, learning through research and analysis, sharing insights with internal partners such as marketing and category leaders, and constantly ensuring that customer needs are met
  • Setup/lead a best-in-class product marketing mentality and culture
  • Employ mathematical and scientific frameworks for measuring marketing spend and design scalable, transparent mechanisms which maximize spend ROI
Supervisory Responsibilities
Personnel as assigned. 
  • 5 years of relevant and progressive responsibilities with a successful track record in sales, marketing, client relationship management, and offering strategic solutions that deliver desired business results at a senior level.
  • Expert knowledge and understanding of marketing strategies and delivery and experience in a large, globally diverse business environment.
  • Successful skills in developing and presenting compelling written/oral proposals.
  • Strong knowledge of marketing and public relations strategies to define company brand and global reach.
  • Proven success supporting high volume sales environment.
  • Demonstrated listening skills with ability to interpret client and business needs.
  • Demonstrated ability to enhance sales and support company goals by driving accountability for measured results.
  • Demonstrated ability to make sound judgments and create strategic solutions based on sophisticated analytical thought and comparison/selection of complex alternatives, and apply interpretative thinking to identify, understand and define problems and develop innovative solutions.
  • Demonstrated ability to influence and negotiate actions to achieve desired results.
  • Ability to inspire confidence and credibility, and to collaborate successfully with clients and business partners.
  • Ability to maintain a high degree of professional and ethical conduct.
  • Excellent verbal and written communications and interpersonal skills, and client-facing/management skills; presentation, and decision-making skills with service orientation. Bilingual English/Spanish preferred
  • Skilled change manager demonstrating flexibility and adaptability.
  • Exceptional analytical horsepower and an ability to dive deep to understand inputs, outputs and all associations

Please consider following us on LinkedIn:
At ttg, “We believe in making a difference One Person a at Time,” ttg OPT.
  • Developing, implementing, and overseeing various marketing initiatives and brand
  • Establishing and leading product marketing strategies
  • Building brand awareness resulting in a stronger market position.