06 October 2021
Social Media and Digital Marketing Specialist

Digital Marketing Specialist
Miami, Florida
 
Reports to:  Digital Marketing Manager
 
Our client is a non-profit organization looking for their next Digital Marketing Specialist for the headquarters located in Miami, Florida. 
 
Responsible for supporting the organizations strategic goals through a variety of digital marketing efforts. The candidate will primarily drive social media strategy, while also supporting other digital marketing efforts such as email, display and search advertising, PR, and more.

Duties and responsibilities / essential function
 
  • Create and curate engaging content for social media platforms.
  • Assist in the development and execution of a powerful, results-driven social media strategy for the society ensuring it aligns with the brand.
  • Establish and maintain a content calendar across all social media platforms
  • Interact with users and respond to social media messages, inquiries, and comments (requires weekend and off-hour monitoring)
  • Engage with fans and followers to build relationships within the professional trade community and encourage engagement.
  • Provide best-in-industry customer service across all social platforms.
  • Fully manage and continuously monitor paid social media campaigns to ensure optimal performance.
  • Monitor industry trends to keep up to date with advances in social media technology and digital marketing to ensure we maximize ROI.
  • Analyze analytics and create reports on key metrics
  • Assist in the development and management of social media marketing and influencer marketing strategy.
  • Work closely with Digital Marketing Manager to create and distribute email communications.
  • Assist in the development of display and search advertising to ensure alignment with other digital marketing efforts.
  • Coordinate and oversee the distribution of press releases
  • Develop and maintain a media calendar
  • Propose and help implement digital marketing campaigns and promotions
 
Qualifications/competencies
  • BS degree in Marketing, Digital Media or relevant field
  • Demonstrable experience with major social media platforms and social media management tools.
  • Proficiency with video and photo editing tools, digital media formats, and HTML Google AdWords and Analytics Certifications are a plus
  • Solid knowledge of digital marketing, search engine optimization and how social media impacts both.
  • Excellent time management skills with the ability to multi-task and perform under tight deadlines
  • Articulate and professional communication skills. Ability to work independently as well as in a team Highly organized, motivated self-starter and energetic team player. Working conditions
  • Must be able to limited travel, 10%.
  • Must be able to utilize office equipment such as desktop/notebook computers, copiers, printers, scanners, telephones, and calculators. The noise level in the work environment is usually moderate.
Compensation
Base salary of $50k-$55K, Health benefits. As a part of the retirement program, you will receive 4% of your base salary, which will automatically be invested in a 403(b) (7), effective, per company policy, the date of hire. There is an additional 4% retirement fund-matching program available. Paid time off:  You will be entitled to two (2) weeks of vacation, with an allowable carryover of two (2) weeks per year.  Ten (10) sick days and two (2) personal days per year, per our company accrual policy, and will become effective after 90 days. And Ten (10) paid holidays a year.
 
 
Apply
Please submit your resume in a word document. If you have a LinkedIn profile link, please add it to your resume, also the month/year of employment listed. A ttg Talent Solution recruiter will contact you via email and /or phone. Please monitor your messages on VM or email, even check junk messages.