28 October 2019
Event Sales and Business Development Manager

Event Sales and Business Development Manager
High-End, Dinning-in, Entertainment Complex
 
 
SUMMARY
Responsible for all outbound sales initiatives both for events and group ticket sales both nationally, and for local each market.  Responsible for tracking all inbound sales leads, contracting and planning with detailed event orders.  Ability to generate new business and maintain contact with present accounts in order to meet or exceed revenue goals. Responsible for training of liaison managers in each property.  Ongoing training of both Back of the House (“BOH”) and Front of the House (“FOH”) teams in each location for better communication and execution. 
 
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Plans, develops, and implements a comprehensive event and group ticket sales strategy within company guidelines to ensure overall consistency across the various properties. To include but not limited to: 1) grassroots 2) marketing, 3) networking, 4) cold and warm calls, and 5) proactive community involvement. 
  • Effectively Articulates the value proposition to potential clients, by understanding value given to clients in comparison to surrounding competitors for each location.
  • Identifies and contacts prospective clients to promote event and groups ticket sales on a daily basis while facilitating proper execution of all events to ensure clients expectations are met and that events run smoothly and efficiently.
  • Provides the highest level of customer service, in planning and executing events. Works independently and is inventive and creative. Possesses the ability to work with a diverse work force and effectively manage and communicate with operations support staff.
  • Advises and makes recommendations to clients on movie tickets, menu selections, beverage selections, room assignments, design, set-up and up-selling.
  • Negotiates and prepares event agreements and contracts with clients for all events booked using established guidelines. Reiterates to clients in contracts and Banquet Event Orders all particulars of the event.
  • Responsible for creating contract terms that comply with local laws and Silverspot’s business strategy. Responsible for updating online event specific information on websites, catering system, and any other online or in-house platform.
  • Works closely VP of Programing & Strategic partnerships and Booking Managers to help foster relationships with studios. Understands Studio guidelines for booking group tickets and theatre rentals.  Create new promotions and develop existing promotions focused on group ticket and event sales. 
  • Works closely with the Marketing and Branding team develop event decks for each location, create more robust website event pages, create in-house marketing materials, social media posts, e-blasts and non-movie collateral for event spaces.
  • Interacts with managers/supervisors, chefs and catering operation staff on menu development, food set-up and displays, ensuring the highest quality of food production, standards, presentations, and service.
  • Communicates details of upcoming events with the restaurant, sales/catering, banquet and culinary departments through accurately prepared banquet event orders on VenueBook, sales reports, weekly BEO meetings, verbal and email communication.
  • Creates Standard Operation Procedures for operational teams: walk in and phone inquiries, site visits and running events. 
  • With the participation of the management team, assists in developing annual budget by using historical sales, past and current market trends and upcoming films. Maintains monthly budgets and performance tracking.
  • Acts as company’s representative in developing and promoting business at trade shows, association meetings, conventions, local business and community events.
  • Responsible for handling customer complaints and rectifying problem situations.
Education and Other Requirements
  • College degree preferred.
  • 5 years previous event sales experience in a catering facility, hotel or restaurant.
  • Multi-Unit experience preferred.
  • Connections with local community a plus
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At ttg, “We believe in making a difference One Person at Time,” ttg OPT.
  • B2B Sales
  • Hospitality Complex Sales
  • Events