07 October 2021
Event Manager

Event Manager/Coordinator
Miami, Florida
The Event Manager / Coordinator is responsible for coordinating community events and establishing and maintaining relationships with community partners to drive new member acquisition and contribute to ambitious growth targets for centers. This person will also partner with Center Managers to convert leads into new enrollments. The role requires a mix of strong interpersonal skills and established sales acumen to connect with prospective organizations (e.g., churches, senior living centers, city councils, supermarkets) and maintain individual connections in the community.
  • Bachelor’s degree in business, marketing, or related field
  • Bilingual English/Spanish preferred; must be able to read, write and speak English.
  • 3-5 years of experience in sales / customer (patient) acquisition
  • Experience in healthcare is a plus
  • Knowledge of Medicare / Medicare Advantage is a plus
  • Experience working with senior citizens is a plus § Strong independent decision making
  • Excellent interpersonal, negotiation, and organizational skills
  • To build strong community relationships
  • To work with a results-driven and goal-oriented mindset to achieve objectives despite challenges and roadblocks
  • To thrive in ambiguous settings and identify next steps
  • To work under general direction and independently
  • To work in an ever-changing environment with enthusiasm
  • To handle multiple activities which often have very limited timeframes
  • To work with and empower others
  • To effectively exchange information, in verbal or written form, by sharing ideas, reporting facts and other information, responding to questions, and employing active listening techniques
  • Other related skills and/or abilities may be required to perform this job
  • Plans and executes events frequently (e.g., social events at senior living facilities, entertainment events at community centers) each week to attract potential members, increase retention and current member satisfaction to drive referrals
  • Drives lead generation by communicating the company’s mission, values, and services to potential members through large presentations and one-on-one conversations
  • Partners with community leaders, business partners, non-profits, etc. to launch new initiatives and events to drive new member growth
  • Cultivates strong relationships with community members (e.g., social workers, senior housing managers/owners) and external partners (e.g., health plan agents, brokers) to organize joint events and keep the company as their top provider choice when referring seniors
  • Sends follow-ups, and creates follow up events for all leads generated through community events to generate high conversion rates
  • Coordinates with vendors to book event venues / supplies and negotiate contracts
  • Monitors expenses and maintains budget for all community events
  • Logs all outreach efforts and latest leads into customer relationship management software (i.e., Salesforce)
  • Coordinates with outreach reps to organize community events and captures feedback from them to tailor events based on community needs
  • Ensures brokers and/or payer agents are invited to community events
  • Tracks results of various events to refine approach over time and maximize impact
  • Understands target demographics and identifies various strategies based on industry best practices for center growth and patient acquisition
  • Answers basic questions related to benefits coverage and claims information
  • Creates monthly event calendars and shares with team for collaboration and follow through of event completion.
  • Analyze and report on results from each event and lead generation count.
  • Prepare end of month reports of total events created and leads generated.
  • Maintains flexible work schedule, including ability to work at different locations and on weekends, as needed
  • Abides by company policies and procedures and ensure compliance with HIPAA guidelines
  • Performs other tasks and responsibilities as needed
  Please submit your resume in a word document for consideration